It’s easy for current and potential customers to see your business during the day, but do you become invisible to them at night? Strategically placed commercial landscape lighting lets your business continue bringing in customers after hours and helps you not lose them — or your business’s potential — to the dark. Read on to learn how commercial landscape lighting benefits you and your company and lets you shine more than the unlit competition once the sun sets.
The Value of Commercial Landscape Lighting
Many of the benefits of residential landscape lighting also applies to commercial properties.
1. Aesthetics
Another appeal of commercial lighting is that you can highlight your beautiful landscaping like trees, plants, and flowers or your building’s interesting architectural features. Contrasting light and shadow, using some of the lighting types below, make your property more visually appealing to anyone who sees it at night.
- Spotlights
- Path lights
- Flood lights
- Step lights
- Hardscape lights
- Downlights
- Bollard lights
2. Energy-Efficiency
Commercial landscape lighting also has benefits for companies looking to go greener. Today’s lighting options include low voltage, solar, and LED lights that give off beautiful glows while positively impacting the environment. The reduced energy use equals utility cost savings for your business.
3. Perception
Maybe an overlooked benefit of commercial landscape lighting is that it relays to potential customers that you are a professionally-run business that pays attention to detail and is willing to do whatever it takes to offer customers a positive experience. It also gives you a competitive advantage over your nearby rival businesses that have not invested in lighting when passersby can see your business’s signage, entranceways, walking paths, and parking areas.
Particularly if your business operates at night, such as a restaurant or entertainment venue, it becomes even more essential that guests of your commercial property first see professional lighting when they encounter your business’s exterior.
4. Safety
In addition to helping customers find you, commercial landscape lighting also makes your property safer for your employees and guests. Potential hazards like steps, uneven ground, or debris on walkways can all pose a safety risk. Raising visibility for anyone who walks on your grounds reduces the potential for avoidable falls or injuries that your business can be held liable for later. It also discourages criminal activity like vandalism, burglaries, or property theft by eliminating places criminals could hide once the sun goes down.
5. Visibility
Being seen is the most significant benefit of commercial landscape lighting and addresses the simple idea that customers can’t buy from you or use your services if they don’t know you’re there during the night. Adding lighting to your business makes your business stand out and lets customers see you no matter what time of day they encounter your property.
SkyFrog Does Commercial Lights Right
Don’t attempt to handle your business’s commercial lighting on your own. Many of the big box stores offer lighting from manufacturers with inconsistent light temperatures. When it comes to commercial landscape lighting, you want an experienced company with a proven track record. At SkyFrog Landscape, we offer fully customized lighting solutions that provide consistent, warm, and attractive light that look professional and beautiful.
We provide expert commercial landscape lighting configurations for Gainesville and the surrounding communities. In addition to lighting, we offer landscaping design and installation, maintenance, fertilizer and pest control, irrigation, hardscapes, and outdoor audio installation services for residential and commercial properties in our area. View our residential and commercial project gallery and contact SkyFrog’s experienced team to get a free estimate or schedule a consultation. We’re ready when you are to bring light to your commercial property.
